Jiayu
Prism BODS Tesco Playbook
Jiayu
Full stack experience designer
 

Hi, I am Jiayu

I am a versatile, articulate, and resourceful full-stack product designer with ten years of industry expertise. I blend empathy, creativity and tenacity to deliver outstanding user experiences, from research to market.

Research | Design | Communication | Go-to-Market

I use story-telling techniques, visual design, and motion graphics to communicate complex ideas.

 
 
 

Prism

Revenue growth product for FMCG

Discovery workshops | user interviews and testing | Prototyping | Go-to-market

 
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Bus Open Data

Multi-stakeholder research

Complex challenges | Qualitative & Quantitative research | Co-creation

 
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Tesco bank

Prototyping and testing for new services

Service evaluation | Focus group | Surveys & interviews | Conceptual prototypes

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ESG Playbook

Front and backstage content management system

 
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“You’re an excellent all-round designer in your ability to empathise with the user(s), understand their requirements, and propose innovative solutions to resolve them.”

— Product owner on KPMG Prism

 
 

Clients

  • Department for Education | Department for Transport

  • Coutts Bank | Tesco Bank | HSBC

  • BP | Shell | Vodafone | Coca Cola | Spire Healthcare

 

Tools and Skills

  • Figma | Sketch | Invision | Zeplin | Photoshop | Spline | Lottie files

  • Illustrator | Photoshop | Media encorder | Cinema 4D | Audition

  • Blender | 3D Max